Web design

It is a fairly common scenario. A company invests time and resources in redesigning its website, the team is pleased with the result, and the initial feedback highlights how modern the new design looks. However, months go by and inquiries, sales, or form submissions barely change.

For many companies, their website is still their main digital showcase. It is where users arrive after finding an ad on Google, discovering the brand on social media, or receiving a recommendation. However, there is still a common misconception that a successful website is simply one that “looks good.”

When a company starts designing its website, a common concern tends to emerge: making sure everything is included on the homepage. Services, benefits, company history, clients, certifications, promotions, testimonials, and any other argument that might help convince visitors.

A company launches a Google Ads campaign to promote a specific service. The ad successfully attracts interested users, but when they click, they are sent to the website’s homepage. There, they find the full navigation menu, corporate information, different services, blog posts, and multiple paths to continue browsing.