Tips

A campaign starts generating results, and the reaction seems logical: increase the budget. If a certain investment generates a certain number of customers, investing twice as much should allow us to acquire twice as many.

“How much should we invest in marketing?” sounds like a simple question, but there is rarely a universal answer. You can find benchmarks recommending that companies allocate a certain percentage of revenue to marketing or increase their investment depending on the size of the business. The problem is that two companies with similar revenue can be in completely different situations.