Marketing

Until a few years ago, it was common for each marketing area to operate independently. The social media team focused on creating content, the advertising team managed paid campaigns, and the sales team was responsible for closing deals. Each team worked toward its own goals, but there was rarely a strategy connecting all those efforts.

Website visits are increasing, campaigns are generating more clicks, and reports are showing bigger numbers. At first glance, this seems like good news. However, when the sales team reviews the results, sales remain practically unchanged.

Imagine you need to hire a service for your company. You search for a few alternatives on Google, visit two websites, and close your browser without contacting either one. A few days later, you come across a LinkedIn post from one of those brands. Later, you see an ad, review some of its case studies, and finally reach out to request more information.